As time goes by your company will spend too much time managing your current business, resources will get used ineffectively and employees will find it almost impossible to express creativity. At the same time, agile competitors will take disruptive approaches, redefine your marketplace and actively work to reduce your market share. History has shown that this is the route to ultimate failure.
If you were playing a game using your own rules then winning would be easier.
Stop playing by the standard rules. Success is not defined by having the best solutions, the best engineers or selling the cheapest product. Success is driven by your focus on creating a perceived value.
Most companies believe that to sell more you need to spend more on training, marketing and sales. Although this can be beneficial, would it not be more effective to sell solutions that are easier to sell and bring in more revenue per sale? This would be the simplest way of improving the bottom line.
Easier to sell solutions have several factors in common. They typically take a different approach to solving problems, are disruptive in the marketplace and customers perceive them as more valuable.
Counter intuitively, they do not need to cost more to produce. In fact, they can often reduce production, marketing and sales costs while at the same time increasing the sales price.
Every company has a vision. Most are ineffective. An effective vision enables employees to simply but passionately articulate the purpose of your company's existance and convince customers to believe your vision. Although not well understood, harnessing belief is by far your most powerful and effective sales tool.
Most companies will position their product, solution and/or company in comparison to the competitors. Leaders position their product, solution and/or company as far away from their competition as possible. This gives customers a choice and is critical to a disruptive market strategy.
A compelling vision leads directly to a successful business strategy. Deploying this strategy on the ground can take changes to working practices. Argo Enterprises will take the lead in developing and managing the implementation of your strategy whether within one solution area, location or company wide.
Argo Enteprises will work closely with your existing sales teams in order to increase your pipeline, increase your win rates against your competition, understand the reasons for your success and failure in sales opportunities and define working practices that ensure constant improvement.
A lot of money is spent in training sales people to compete better against the competition. Too often, this training only has a short term impact on revenue. A more effective use of resources is to make your solutions easier for sales people to sell. This is where Argo Enterprises delivers results for our clients.
Argo Enterprises offers a marketing department if you don't have one and a more creative and strategic solution if you do. We'll develop the strategy, manage the schedule and budget, develop killer creative and execute everything. Marketing that delivers more leads, more qualified opportunities and better closure rates.
If you are looking to set up a new branch in the UK or Ireland we can outsource this whole process to ensure success, drive the business over a period of time, set up a full management team and provide hand over of the business at the appropriate time.
Although one continent, the way of doing business throughout Europe differs from country to country. Understanding these differences and localising the vision, strategy and execution is key to delivering a successful european growth strategy.